The Collins Dictionary defines Corporate Identity as “the way an organization is presented to or perceived by its members and the public“. And this perception starts with a company’s logo. It is how everyone identifies the company, recognizes it in any context. Design guidelines are essential for promoting quality and consistency across all communication that involves a brand’s name.
Goretti, from our Design Department, though we were missing a place where our logo was visually defined. So we created a new section in our “About” site where all our partners and audience, if needed, would find it to be downloaded, together with our corporate colors and fonts.